Portfolio of Kayla Parrish
Kayla Parrish | Content Writer & Published Author
I'm a professional writer with a bachelor's degree in journalism from Tennessee Technological University and experience creating engaging, informative content for a variety of audiences.
My work includes SEO-focused website content, educational articles, and creative writing. As the founder of Parrish Place Publishing, I bring both editorial experience and an understanding of how compelling content helps businesses connect with their audiences.
Below are examples of my website content writing, including the target audiences, SEO strategies, and objectives behind each piece.
These portfolio samples demonstrate my approach to SEO-focused website content. To protect my clients’ privacy, client-specific details, contact information, and internal links are represented by placeholders.
Portfolio Sample | Kayla Parrish
Content Type: SEO Website/Blog Content
Industry: Mental Health / Counseling Services
Target Audience: Individuals experiencing grief or loss who are seeking information, reassurance, and professional support
Primary Goal: Provide compassionate, educational information about the grieving process, normalize common emotional responses to loss, and position the counseling provider as a trusted resource for grief support.
Primary Keywords: How to Deal with Grief, How Long Does Grief Last
Secondary Keywords: Stages of Grief, Grief Counseling, Grief Support, Shock
How to Deal with Grief: What Is Normal and How Long Can Grief Last?
Losing someone you love is one of the most painful experiences you may face. When you lose someone who was a large part of your life, it can feel as if your sense of safety and security has been completely ripped away, leaving you feeling anxious and alone. During this time it is important to rest when you need to, stay hydrated, and eat when you feel able to. Give yourself grace and don’t expect too much of yourself. Grief cannot be remedied or fixed, but understanding certain aspects of grief can make it feel somewhat less confusing and isolating.
Shock While Grieving
You may be surprised how well you are coping at first or life may feel surreal or dream-like. When so many people are around and there are so many things to be done, you may not have had the opportunity to sit with your feelings. The avoidance of those feelings may delay some of the hurt. You may feel numb, as if you feel nothing at all. There is no right or wrong feeling. Everyone grieves differently.
Denial During Grief
You may try to avoid the topic altogether and avoid places that might make you face the reality of your loss. You may struggle to believe the loss is real. Denial can sometimes be a temporary way of processing grief and loss. You may have irrational thoughts, such as expecting them to come home even though you know they are gone. This is very normal to experience.
Anger During Grief
You may experience anger in many forms during grief. You may feel angry at your loved one for leaving you and not trying harder. You may feel anger toward yourself because you believe you could have done more or because you have regrets about the relationship. You may even feel anger toward doctors or first responders, believing they could have done a better job. Experiencing anger is normal and doesn’t necessarily mean any of these thoughts are true. It is simply a part of the grieving process.
Bargaining During Grief: ‘What If’ Thoughts
You may have a lot of “what if” thoughts when experiencing bargaining. “What if we had caught the illness sooner?” “What if we had tried a different treatment?” “What if he had stayed home that night?” You may find yourself irrationally thinking of ways your loved one could come back. You may feel confused and overwhelmed by this experience at times, but this is a normal part of the grieving process called bargaining.
Depression During the Grieving Process
You may find yourself unable to sleep or concentrate. You may have a lack of energy or feel persistently sad and lose interest in activities you normally enjoy. These could be symptoms of depression. This can also be a normal part of grief. If this or any aspect of grief goes on for an extended period of time or makes you unable to function, it may be time to seek assistance from a counselor. We have compassionate, understanding counselors available for in-office or Zoom counseling sessions. Although grief never goes away, our counselors are trained to help you navigate the grieving process and move forward to rebuild a healthy and productive life. You can reach out to us at xxx-xxx-xxxx or request a session on our website [insert link.]
Portfolio Sample | Kayla Parrish
Content Type: SEO Website/Blog Content
Industry: HVAC Services
Target Audience: Pittsburgh area homeowners comparing heating options
Primary Goal: Provide educational, commonly searched information and steer reader toward calling for a consultation. Position client as a trusted source of information.
Primary Keywords: Gas vs Electric Furnace
Secondary Keywords: Gas vs Electric Furnace Pittsburgh, Pittsburgh home heating, gas furnace, electric furnace
Gas VS Electric Furnaces: Which Is Better for Your Pittsburgh Home?
Heating bills can nearly break your budget when the weather gets cold, but that could be the least of your worries. A heat outage at your Pittsburgh home could potentially be life-threatening during sub-zero temperatures when weather conditions make relocating next to impossible. If you are on the fence between an electric or gas furnace, it is important to take into account some key considerations.
Gas VS Electric Furnace Costs
Cost can vary greatly between gas and electric furnaces. While an electric furnace can be much less costly to install, a gas furnace can require a larger investment up front. However, heating with gas can cost up to 60% less than heating with electric, according to HVAC Base’s 2026 cost calculator. The recent spike in electric rates only emphasizes the price difference.
Existing equipment also makes a difference. Gas lines can cost thousands of dollars to install if your house sits far from the nearest connection, but if you already have a gas line installed your decision might be easier to make.
What Happens When the Power Goes Out?
Dependability in the event of a power outage should also play into your decision. Both electric and modern gas furnaces rely on electricity to operate, so neither will typically keep your home warm during a power outage without a backup power source. However, homeowners with natural gas may have the option of installing a natural gas-powered standby generator to keep essential systems running during an outage.
Gas VS Electric Furnace Maintenance Costs
Maintenance costs come with either option, but a gas furnace may cost significantly more each year for required maintenance. Electric furnaces tend to have a lower rate of mechanical failure while gas furnaces tend to have a higher rate of wear and tear due to thermal expansion. Gas furnaces must have yearly safety checks to evaluate combustion issues, check for risk of carbon monoxide leak, and check the condition of the components, while many electric furnaces require minimal maintenance.
Gas VS Electric Furnace Safety
Safety is a big consideration for many consumers. A gas furnace must be maintained carefully to avoid dangerous leaks. Regular checks aren’t only recommended, but required. When using an electric furnace, electrical fires are, unfortunately, a possibility. Preventative measures must be taken with an electric furnace, just as with any electric appliance. Checking wires and components for wear and tear or damage is a must. Ultimately, proper maintenance is of utmost importance to keep your family safe.
Which Will Keep You Most Comfortable? Gas or Electric Heat
Comfort often wins out for consumers, especially in colder climates like Pittsburgh. Gas furnaces produce supply air that is much warmer than electric systems, which many homeowners find more comfortable. Of course, for those customers who tend to run warm, that can be a positive for electric furnaces. Gas heat tends to warm up a home much more quickly as well, so if you are a more impatient and chilly homeowner, a gas furnace might be a better contender for you.
Which Furnace is Best for Your Pittsburgh Home?
Ultimately the best option for you depends on your individual situation and needs. At [Company Name & Link] Heating and Cooling one of our experienced technicians can evaluate your situation and discuss what might be the best fit for your Pittsburgh home. Each home and situation is unique and each homeowner has different needs. We specialize in all types of home heating, cooling, air purification, and humidity control. We would also love to help you maintain any existing systems you have in place. If it’s broken, we can fix it too [link to repairs page here]! Call us today and find out why we consistently receive five-star reviews from our customers, who have trusted us since 1982!